VIETBANK
78%
Reach of
Potential Customers
58%
Customer
Conversion
110.8%
KPI Online
Channels
Challenge
“Live a Joyful Summer” Digital Campaign for VietBank
VietBank is a dynamic, modern, and leading retail bank in Vietnam. VietBank offers a wide range of financial products and services, including deposits, payments, loans, study abroad programs, and more. VietBank is constantly innovating to provide optimal financial products, services, and solutions to best meet the needs of its customers.
With the goal of increasing brand awareness, collecting leads interested in the program, and converting customers to open savings accounts and checking accounts at Vietinbank, Vietinbank chose Perform Media as its digital marketing partner for the “Live a Joyful Summer” campaign.
With the goal of increasing brand awareness, collecting leads interested in the program, and converting customers to open savings accounts and checking accounts at Vietinbank, Vietinbank chose Perform Media as its digital marketing partner for the “Live a Joyful Summer” campaign.
Strategy
- Content and image planning
- Potential customer approach strategy
- Channel implementation plan
- Frequency capping optimization plan
PLAN
- Adapt banner / Produce content and images
- Deploy Social Facebook Reach/ Engagement channel simultaneously
- Deploy SEM
- Deploy Display banner/SEM
Result
In just 4 weeks, VietBank’s “Live a Joyful Summer” campaign, powered by Perform Media’s digital marketing expertise, achieved impressive milestones:
- Reached 78% of potential customers, resulting in 58% customer conversion and 110.8% KPI for ONLINE CHANNELS. Specifically:
- Facebook generated 216 leads
- CTW accounted for 40.59%
- FACEBOOK CTW & Display was the channel that brought in the highest traffic
- Engagement accounted for 4.98%
Conclusion
In just 4 weeks of the campaign, 58% customer conversion and a 110.8% increase in ONLINE CHANNELS KPI were achieved, an impressive result. As a result, VietBank and the “Live a Joyful Summer” campaign successfully reached the right target audience, increased conversion rates, and expanded campaign reach. Perform Media once again proved its reputation as a trusted digital marketing agency.
