DELASOL
13%
CTR SEM
67.4%
Bounce Rate
5.49s
Time Onsite
Challenge
De La Sol Condominium in District 4 boasts a prime location with one side facing Ton That Thuyet Street and adjacent to the Kenh Te River. The De La Sol apartment offers a cool and spacious river view that provides long-term value for its residents.
With a strategic move to introduce an investment project at this “golden” land and the favorable feng shui of three streams bringing prosperity in District 4, this international investor aims to bring a completely unique product to the market.
The De La Sol Q4 project stands out with 50 superior amenities and sophisticated design exclusively for its owners. At De La Sol apartments, residents will have everything from shopping at the commercial center and supermarket, walking in the park, to four swimming pools for both children and adults…
Aiming to launch the project, increase awareness, and support sales for agencies, De La Sol trusts and chooses Perform Media as a partner to execute the launching and sales push campaign through the following requirements:
⦁ Identify the target customer and analyze their behavior and insights accurately, fitting the project.
⦁ Propose communication strategies – Media strategies & implementation strategies to effectively reach the target customers.
⦁ Develop an implementation timeline and optimize tactics.
Strategy
Build a big campaign, define the key concept & message,
optimize the media strategy & roadmap.
Execution
Perform Media will simultaneously implement various tactics
to achieve the committed KPIs:
⦁ Key visual / Brochure/leaflet
⦁ Inspiration clip
⦁ Landing page / Social Media
⦁ Booking PR / Booking banner
⦁ Booking magazines
⦁ Display/SEM/SMS…
⦁ Social media
Result
After 10 weeks of executing the campaign, the results were highly impressive:
Reached 80% with 120% KPI of ONLINE CHANNELS, achieving 95% of the KPI for Phase 1 sales.
Specific figures:
⦁ DISPLAY banners generated the highest traffic.
⦁ SEM CTR was 13% & Display was 1.25%.
⦁ Bounce Rate was 67.4%.
⦁ Time onsite was 5.49 seconds.
Conclusion
The campaign increased awareness of the De La Sol project, attracted potential customers, and drove conversions. Perform Media effectively utilized the right digital media channels, targeted the campaign to the right audience, and carefully measured campaign effectiveness. Thanks to these efforts, De La Sol achieved its campaign goals.
