ORGANON

108,2%

Engagement

104,4%

CTW

103,1%

View

100,43%

GDN

Challenge

ORGANON WITH THE CAMPAIGN “APPOINTMENT FOR CHILLED LOVE”

Organon is a global healthcare company that was established in 2020 through a spin-off from Merck & Co., Inc. (MSD outside the United States and Canada). The company is headquartered in Jersey City, New Jersey, USA.

Organon’s mission is to provide medicines and solutions that have a positive impact on everyday health, with a focus on women’s health.

The pharmaceutical industry requires a special approach with many platform restrictions. Creative and Media must have a deep understanding to develop an appropriate approach strategy that does not violate policies and must be highly effective.

Strategy

Organon wanted to implement an educational campaign to raise awareness of reproductive health support for women and drive conversion at pharmacies.
The campaign aimed to educate the target customer group of new users about safe contraceptive methods, help them recognize misinformation about emergency contraception, understand the side effects of emergency contraception, recognize the benefits of using daily contraception, and address misconceptions about oral contraception.

Target Audience

Women, 18-35 years old
Current EC users/New users
Focus on those who come to pharmacies

Idea

“HẸN YÊU THONG THẢ” (“Appointment for chilled love”)

Organon prioritizes women’s health, comfort, and privacy, empowering them to confidently and comfortably take responsibility for their reproductive health with our “Appointment for chilled love.”

Result

After nearly 2 months of the campaign, Perform Media delivered results that exceeded the client’s goals, with the following specific figures:

Engagement reached 24,620, achieving 108.14%
RnF reached 10,758, achieving 104.24%
CTW achieved 104.37%
View reached 103.04%
GDN achieved 100.43%

These impressive figures helped the client reach the right potential customers, contributing to the overall success of the:
“HẸN YÊU THONG THẢ” – “Appointment for chilled love” campaign

Conclusion

The campaign successfully increased brand awareness, attracted potential customers, and drove conversion. Perform Media effectively utilized digital media channels, targeted the campaign to the right audience, and carefully measured campaign performance. Thanks to these efforts, Organon has achieved a strong market position in the contraceptive industry.