LANCASTER LUMINAIRE

105.2%

KPI Online Channels

25%

Booking

10.7%

CTR

Challenge

Completed and put into operation since 2023, the high-class apartment complex Lancaster Luminaire offers 252 products to the market, including studio apartments, apartments with 02 to 04 bedrooms and penthouses. Located in an area with a convenient transportation system and many medical, healthcare and key educational facilities of the capital, Lancaster Luminaire also owns a modern and synchronous internal utility system that not only saves time but also provides a safe environment and a complete living experience for residents.

Perform Media in this project is trusted by Lancaster Luminaire to play a key role in planning to increase awareness to attract potential leads and convert customers for the project.

The main tasks of Perform Media in this project are:

Identify target customer segments and analyze online behavior and insights of accurate target customers, suitable for the project.
Propose an appropriate content strategy based on insights
Propose a channel approach strategy to meet targets
Implementation timeline and optimal tactics.
Measure campaign effectiveness.

Strategy

Content & image planning.
Potential customer approach strategy
Frequency camping optimization plan
Channel implementation plan
Propose keywords suitable for the project and search volume

Execution

Perform Media will simultaneously implement various tactics
to achieve the committed KPIs:

Adapt banner / Produce content and images
Deploy Facebook Social channel
Reach/ Engagement / Lead generation
Deploy SEM
Deploy Display banner

Result

After only 2 weeks of implementing the project with careful calculations and regular monitoring by Perform Media, the project has reached the right target customers with impressive indicators:

REACH 60% with 105.2% KPI ONLINE CHANNELS, achieved 25% BOOKING CUSTOMERS
FACEBOOK CTW & Display is the channel that brings the highest traffic
SEM brings in 183
Lead & best quality
CTR accounts for 10.77%
Time onsite accounts for 1.48s

Conclusion

With only 2 weeks of implementing the campaign, achieving 25% BOOKING CUSTOMERS is not a small number. That helps the Lancaster Luminaire project find the right potential customer portrait, increase the conversion rate and project coverage. Perform Media once again proves to be a “golden hand” unit in real estate projects at the present time.